https://freddiemolenda.com Freddie Molenda Mon, 16 Mar 2026 16:59:24 +0000 https://freddiemolenda.com en https://freddiemolenda.com/Index Thu, 06 Apr 2023 20:27:04 +0000 Freddie Molenda https://freddiemolenda.com/Index https://freddiemolenda.com/Information Thu, 06 Apr 2023 20:27:04 +0000 Freddie Molenda https://freddiemolenda.com/Information <img width="3385" height="4848" width_o="3385" height_o="4848" data-src="https://freight.cargo.site/t/original/i/defcdf0545ee9ec6dbcfb466205b262ddf73cbc74e7425430c716035dae56342/Freddie_Molenda_Headshot_2025.png" data-mid="228671975" border="0" src="https://freight.cargo.site/w/1000/i/defcdf0545ee9ec6dbcfb466205b262ddf73cbc74e7425430c716035dae56342/Freddie_Molenda_Headshot_2025.png" /> <img width="3472" height="4624" width_o="3472" height_o="4624" data-src="https://freight.cargo.site/t/original/i/65151fa50c7704c1ac5937872b01799e3deea80a513a683e62111f4fc937258e/PXL_20231211_234725955_edited.jpg" data-mid="202844046" border="0" src="https://freight.cargo.site/w/1000/i/65151fa50c7704c1ac5937872b01799e3deea80a513a683e62111f4fc937258e/PXL_20231211_234725955_edited.jpg" /> Hello, my name is Freddie. I was born in the redwoods of the Santa Cruz Mountains. Most of my childhood included leaves in my hair and dirt on my hands.&nbsp;Now, I am a SoCal-based graphic designer and artist. I started with an interest in traditional artforms and I bring my love of illustration and the natural world into my work.&nbsp; Interesting in working with me? I love emails. Contact me at freddiemolenda@gmail.com https://freddiemolenda.com/Contact Mon, 24 Apr 2023 01:34:14 +0000 Freddie Molenda https://freddiemolenda.com/Contact Contact Me Want to get a hold of me? I love emails.&nbsp; ︎ freddiemolenda@gmail.com ︎ LinkedIn Freddie Molenda ︎ @freddiemolendamedia https://freddiemolenda.com/Resume Sun, 16 Apr 2023 21:42:36 +0000 Freddie Molenda https://freddiemolenda.com/Resume <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/6c1545cf9f3d827501d6ea3e3536b948aaade6305ee340f5360c4434a414887c/MolendaFreddie_Resume_2025_12_09_WEB.png" data-mid="241612666" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/6c1545cf9f3d827501d6ea3e3536b948aaade6305ee340f5360c4434a414887c/MolendaFreddie_Resume_2025_12_09_WEB.png" /> https://freddiemolenda.com/OCHA-Rebrand Mon, 16 Mar 2026 16:59:24 +0000 Freddie Molenda https://freddiemolenda.com/OCHA-Rebrand OC Hunger Alliance Rebrand KTM Agency + OCHA OC Hunger Alliance (OCHA) is one of KTM’s clients that I had the privilege of fully developing and creative directing their redesign by creating their logos, branding guide, brand collateral, and marketing materials. They are a non-profit organization whose mission is to optimize the emergency food system, addressing the root causes of poverty, and to provide a healthy Orange County community with equitable access to nutritious food. The heart of this rebrand is the nourishment of community, local support, and creating opportunities. Logo Design / Branding / Email Design/ Digital Advertisements / Marketing Materials<img width="1715" height="796" width_o="1715" height_o="796" data-src="https://freight.cargo.site/t/original/i/90f70c3f2323270b5265b2043199b79e2245f26d70ec0289cb4c289011d021ea/MolendaF_OCHA_Logo_Final_OCHA_V1_Type_Logo_Large.png" data-mid="246114612" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/90f70c3f2323270b5265b2043199b79e2245f26d70ec0289cb4c289011d021ea/MolendaF_OCHA_Logo_Final_OCHA_V1_Type_Logo_Large.png" /> Browse the full branding guide here ︎︎︎ <img width="2382" height="1841" width_o="2382" height_o="1841" data-src="https://freight.cargo.site/t/original/i/ef6b729b25c4856450190b71975826a80396f1c4756c78cc6539183ebd4da21b/MolendaF_OCHA_Branding_Guide_Page_01.1.png" data-mid="246115162" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/ef6b729b25c4856450190b71975826a80396f1c4756c78cc6539183ebd4da21b/MolendaF_OCHA_Branding_Guide_Page_01.1.png" /> <img 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width_o="1110" height_o="1380" data-src="https://freight.cargo.site/t/original/i/17bade34e008eeacffa7aaa3a25e4a758c9b7b675861aa6db82dced0a627b0f1/MolendaF_OCHA_Social_Media_Posts_V5_8.png" data-mid="246115333" border="0" src="https://freight.cargo.site/w/1000/i/17bade34e008eeacffa7aaa3a25e4a758c9b7b675861aa6db82dced0a627b0f1/MolendaF_OCHA_Social_Media_Posts_V5_8.png" /> <img width="1110" height="1380" width_o="1110" height_o="1380" data-src="https://freight.cargo.site/t/original/i/e0e513229c06b4845705f94de3a1ca4a25aea9147c4986e044e14d29324a0729/MolendaF_OCHA_Social_Media_Posts_IRVINE_V2_2.png" data-mid="246115336" border="0" src="https://freight.cargo.site/w/1000/i/e0e513229c06b4845705f94de3a1ca4a25aea9147c4986e044e14d29324a0729/MolendaF_OCHA_Social_Media_Posts_IRVINE_V2_2.png" /> <img width="1110" height="1380" width_o="1110" height_o="1380" data-src="https://freight.cargo.site/t/original/i/8ed4f937fcd59b93ec9d555cb9fa505391a8d6632d5347730f3f4843baf7cecf/MolendaF_OCHA_Social_Media_Posts_V5_4.png" data-mid="246115329" border="0" src="https://freight.cargo.site/w/1000/i/8ed4f937fcd59b93ec9d555cb9fa505391a8d6632d5347730f3f4843baf7cecf/MolendaF_OCHA_Social_Media_Posts_V5_4.png" /> <img width="1110" height="1380" width_o="1110" height_o="1380" data-src="https://freight.cargo.site/t/original/i/16927f8ebec849e45c771923d72c0282bddbfcc6be640c197e398b8425399ae5/MolendaF_OCHA_Social_Media_Posts_V5_5.png" data-mid="246115330" border="0" src="https://freight.cargo.site/w/1000/i/16927f8ebec849e45c771923d72c0282bddbfcc6be640c197e398b8425399ae5/MolendaF_OCHA_Social_Media_Posts_V5_5.png" /> <img width="1110" height="1380" width_o="1110" height_o="1380" data-src="https://freight.cargo.site/t/original/i/ff59b68de5293a0646f7c5d0c05bb88aecd2c38770ac7d0a627c82a28da8f9d8/MolendaF_OCHA_Social_Media_Posts_V5_3.png" data-mid="246115328" border="0" src="https://freight.cargo.site/w/1000/i/ff59b68de5293a0646f7c5d0c05bb88aecd2c38770ac7d0a627c82a28da8f9d8/MolendaF_OCHA_Social_Media_Posts_V5_3.png" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c234b050a0c279b5d4127c49d411b15371d1d5958860f30d3f7bc401158616fd/MolendaF_OCHA_Flyer_Template-copy-2-OCHA-Flyer-02.png" data-mid="246116107" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/c234b050a0c279b5d4127c49d411b15371d1d5958860f30d3f7bc401158616fd/MolendaF_OCHA_Flyer_Template-copy-2-OCHA-Flyer-02.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c0972e18de6220e5c62a9c325aa63d79cbd55d994a67a796e346a9333a005bc6/MolendaF_OCHA_Newsletter_Email_Mockup_computer.png" data-mid="246118592" border="0" src="https://freight.cargo.site/w/1000/i/c0972e18de6220e5c62a9c325aa63d79cbd55d994a67a796e346a9333a005bc6/MolendaF_OCHA_Newsletter_Email_Mockup_computer.png" /> Revisions https://freddiemolenda.com/Belgian-Waffle-Ride-2 Wed, 30 Oct 2024 00:03:54 +0000 Freddie Molenda https://freddiemolenda.com/Belgian-Waffle-Ride-2 Belgian Waffle Ride Rebrand Concept The fictional client for this project was Monuments of Cycling (MOC), which hosts its signature event, the Belgian Waffle Ride. The project was to rebrand Belgian Waffle Ride (BWR) with an updated logo, Brand I.D., and event app and update their digital advertising and marketing strategy.The overall concept of this rebrand for BWR is to showcase the gritty and ruggedness of gravel cycling. Logo Design / Branding / Digital Advertisements / App Design / Merchandise<img width="1010" height="507" width_o="1010" height_o="507" data-src="https://freight.cargo.site/t/original/i/ebb30e4cced294030593b736b5d74934bc5313488c85e80e1f7199f2e04d9518/MolendaFreddie_GD400_P2_BWR_Logo-06.png" data-mid="220552613" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/ebb30e4cced294030593b736b5d74934bc5313488c85e80e1f7199f2e04d9518/MolendaFreddie_GD400_P2_BWR_Logo-06.png" /><img width="2500" height="1600" width_o="2500" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6ef994f553d83f72585d2fe7de0a51d0858aafac7a63f6c95326564bbbd6304e/MolendaF_BWR_Brand_Book_Cover.jpg" data-mid="220552598" border="0" src="https://freight.cargo.site/w/1000/i/6ef994f553d83f72585d2fe7de0a51d0858aafac7a63f6c95326564bbbd6304e/MolendaF_BWR_Brand_Book_Cover.jpg" /> The type used for the logo “BWR” is Eveleth Slant Regular, a rough textured font that appears almost stamped on. This texture highlights the roughness and difficulty of the terrain and courses. The three stripes intersected by the “B” showcase the range of terrain: paved road, mountain, and gravel/dirt. They also reference the treads left behind the path of a bike, and the forward momentum. <img width="2700" height="1600" width_o="2700" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ce746261d93176bf860cda8962c111246bdd552a1e612bec5cc24e9da4d89360/MolendaF_BWR_Brand_Book_Spreads_1_.jpg" data-mid="220552599" border="0" src="https://freight.cargo.site/w/1000/i/ce746261d93176bf860cda8962c111246bdd552a1e612bec5cc24e9da4d89360/MolendaF_BWR_Brand_Book_Spreads_1_.jpg" /><img width="2564" height="931" width_o="2564" height_o="931" data-src="https://freight.cargo.site/t/original/i/161fd950dcf67fa904ae60c53f02820d9fb35600f661dbaa0a9e2117f7355403/MolendaF_Brand_Book_Spreads_2.jpg" data-mid="220552607" border="0" src="https://freight.cargo.site/w/1000/i/161fd950dcf67fa904ae60c53f02820d9fb35600f661dbaa0a9e2117f7355403/MolendaF_Brand_Book_Spreads_2.jpg" />The colors chosen for these stripes are “Endurance Blue,” “Golden Waffle Yellow,” and “Racer Red,” with the type being “Road Stripe White” or “Tire Grime Black,” depending on the background color. These colors of the three stripes are found in the clothing of gravel racers. They were also chosen since they give homage to the original logo’s color scheme but are updated to match the community. <img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/3d3d99243bb4b881b8d7f0e7c7b13f7c5a902022ea599202e021121c299843bc/MolendaF_BWR_Instagram_Ads.jpg" data-mid="220552601" border="0" src="https://freight.cargo.site/w/1000/i/3d3d99243bb4b881b8d7f0e7c7b13f7c5a902022ea599202e021121c299843bc/MolendaF_BWR_Instagram_Ads.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9aff23a716ac187ea86690ab3121c910fb94158bf4531bedb82215b90c87dbbd/MolendaF_BWR_Ads-1.png" data-mid="220552608" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/9aff23a716ac187ea86690ab3121c910fb94158bf4531bedb82215b90c87dbbd/MolendaF_BWR_Ads-1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/787c079dae04f4a7b4aa1d03091038bddc5c0431999004966af73b7eb1d6ccb5/MolendaF_BWR_Ads-2.png" data-mid="220552609" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/787c079dae04f4a7b4aa1d03091038bddc5c0431999004966af73b7eb1d6ccb5/MolendaF_BWR_Ads-2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/054913d203d2826fd9b41356465082dd612953b75eeb90234d29a216160ef5e4/MolendaF_BWR_Ads-3.png" data-mid="220552610" border="0" src="https://freight.cargo.site/w/1000/i/054913d203d2826fd9b41356465082dd612953b75eeb90234d29a216160ef5e4/MolendaF_BWR_Ads-3.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cf1af208e2a467735cb8d6449dd1e0b95d26c23ceb59e9d29c1a3a95d756e2ab/MolendaF_BWR_Ads-4.png" data-mid="220552611" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/cf1af208e2a467735cb8d6449dd1e0b95d26c23ceb59e9d29c1a3a95d756e2ab/MolendaF_BWR_Ads-4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d4b8060f4a5e86a1ad65ef1ddf087fc4bcb9cd0fb4cf9580f635ce7f35489d1d/MolendaF_BWR_Ads-5.png" data-mid="220552612" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/d4b8060f4a5e86a1ad65ef1ddf087fc4bcb9cd0fb4cf9580f635ce7f35489d1d/MolendaF_BWR_Ads-5.png" /> <img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/a092132be01f4c56d81db6723b8c269214a77839a7356f3922e79dccef88b931/MolendaF_BWR_App.jpg" data-mid="220552597" border="0" src="https://freight.cargo.site/w/1000/i/a092132be01f4c56d81db6723b8c269214a77839a7356f3922e79dccef88b931/MolendaF_BWR_App.jpg" /> <img width="3456" height="3456" width_o="3456" height_o="3456" data-src="https://freight.cargo.site/t/original/i/9df502739e596e8098a8a1da941e61afc1205a6edf983371c6151757805b40e9/MolendaF_BWR_Helmet_Mockup.jpg" data-mid="220552600" border="0" src="https://freight.cargo.site/w/1000/i/9df502739e596e8098a8a1da941e61afc1205a6edf983371c6151757805b40e9/MolendaF_BWR_Helmet_Mockup.jpg" /><img width="3456" height="3456" width_o="3456" height_o="3456" data-src="https://freight.cargo.site/t/original/i/b16397390f893e4e7c7375c95a356233f5613448b6e024fedb43510bfa4cfff7/MolendaF_BWR_Long_Shirt_Mockup.jpg" data-mid="220552602" border="0" src="https://freight.cargo.site/w/1000/i/b16397390f893e4e7c7375c95a356233f5613448b6e024fedb43510bfa4cfff7/MolendaF_BWR_Long_Shirt_Mockup.jpg" /> <img width="3456" height="3456" width_o="3456" height_o="3456" data-src="https://freight.cargo.site/t/original/i/413d97fbdf963c1853805e3642a816fb194905543d8fe75ddeeffd0e87958130/MolendaF_BWR_Socks_Mockup.jpg" data-mid="220552604" border="0" src="https://freight.cargo.site/w/1000/i/413d97fbdf963c1853805e3642a816fb194905543d8fe75ddeeffd0e87958130/MolendaF_BWR_Socks_Mockup.jpg" /><img width="3456" height="3456" width_o="3456" height_o="3456" data-src="https://freight.cargo.site/t/original/i/82c6e7b726a8bde89397f10a331f9ed90dd5cd1f7392dbc3f13c91cff382d0fc/MolendaF_BWR_Sticker_Mockup.jpg" data-mid="220552603" border="0" src="https://freight.cargo.site/w/1000/i/82c6e7b726a8bde89397f10a331f9ed90dd5cd1f7392dbc3f13c91cff382d0fc/MolendaF_BWR_Sticker_Mockup.jpg" /> CASE STUDY Mindmap<img width="3027" height="2946" width_o="3027" height_o="2946" data-src="https://freight.cargo.site/t/original/i/075f8d8ec27b995107684dc9a5206ccc10b1c3ffe3ba60babf94896785f0c86c/BWR-mindmap-update.jpg" data-mid="220552614" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/075f8d8ec27b995107684dc9a5206ccc10b1c3ffe3ba60babf94896785f0c86c/BWR-mindmap-update.jpg" /> Mood board and Research <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/ac774fbfc8bc0ee998b0e77ea998a7e2067a648a8aebccd33338deab34a02d13/MolendaF_GD400_P2_Moodboard_24.png" data-mid="220552615" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/ac774fbfc8bc0ee998b0e77ea998a7e2067a648a8aebccd33338deab34a02d13/MolendaF_GD400_P2_Moodboard_24.png" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/8dbb37fd38317ce8468ed4e7c1d1b5257a1af7f22657a9761e5e85f1ccf53e97/MolendaFreddie_BWR_Research.png" data-mid="220552616" border="0" src="https://freight.cargo.site/w/1000/i/8dbb37fd38317ce8468ed4e7c1d1b5257a1af7f22657a9761e5e85f1ccf53e97/MolendaFreddie_BWR_Research.png" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f6b6238c4021d3349eacb32dacb0bea765e67bbc931c015e485c9dfbe1952239/MolendaFreddie_BWR_Research5.png" data-mid="220552620" border="0" src="https://freight.cargo.site/w/1000/i/f6b6238c4021d3349eacb32dacb0bea765e67bbc931c015e485c9dfbe1952239/MolendaFreddie_BWR_Research5.png" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/a70e2d4cda34f7918e086562424726856775e088c86ca3a5c92c22348c13d9bb/MolendaFreddie_BWR_Research4.png" data-mid="220552619" border="0" src="https://freight.cargo.site/w/1000/i/a70e2d4cda34f7918e086562424726856775e088c86ca3a5c92c22348c13d9bb/MolendaFreddie_BWR_Research4.png" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/ec771872c6cb04c80c6a1ff8bb12991bcd455628a7a519c8134e7ae7a94d0f90/MolendaFreddie_BWR_Research2.png" data-mid="220552617" border="0" src="https://freight.cargo.site/w/1000/i/ec771872c6cb04c80c6a1ff8bb12991bcd455628a7a519c8134e7ae7a94d0f90/MolendaFreddie_BWR_Research2.png" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/6713d4624326aa234e2bf09dee4eefb043974b320bfb0769eb6091dd094e0b42/MolendaFreddie_BWR_Research3.png" data-mid="220552618" border="0" src="https://freight.cargo.site/w/1000/i/6713d4624326aa234e2bf09dee4eefb043974b320bfb0769eb6091dd094e0b42/MolendaFreddie_BWR_Research3.png" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/b47a8f760814f4c348525edb726992c73bc38fcd39dbfbdf3c14c08362506e5f/MolendaFreddie_BWR_Research6.png" data-mid="220552621" border="0" src="https://freight.cargo.site/w/1000/i/b47a8f760814f4c348525edb726992c73bc38fcd39dbfbdf3c14c08362506e5f/MolendaFreddie_BWR_Research6.png" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/24466de53142d6263f6e8f03e20b01c17e2659bdeb5f3be6312e1438f84683dc/MolendaFreddie_BWR_Research8.png" data-mid="220552623" border="0" src="https://freight.cargo.site/w/1000/i/24466de53142d6263f6e8f03e20b01c17e2659bdeb5f3be6312e1438f84683dc/MolendaFreddie_BWR_Research8.png" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f17cbc9d97d924c44732d334f1676457314be4719e5ae578a53a76e1d4a1e595/MolendaFreddie_BWR_Research7.png" data-mid="220552622" border="0" src="https://freight.cargo.site/w/1000/i/f17cbc9d97d924c44732d334f1676457314be4719e5ae578a53a76e1d4a1e595/MolendaFreddie_BWR_Research7.png" /> Sketches and PrototypingLogo <img width="2117" height="1532" width_o="2117" height_o="1532" data-src="https://freight.cargo.site/t/original/i/51030150f3f5430de9fcb12f4454c4cd243706cf12003dc6b2568a82fce0dce9/BWR_Sketchbook_MockUp_1.jpg" data-mid="220552624" border="0" src="https://freight.cargo.site/w/1000/i/51030150f3f5430de9fcb12f4454c4cd243706cf12003dc6b2568a82fce0dce9/BWR_Sketchbook_MockUp_1.jpg" /><img width="2117" height="1532" width_o="2117" height_o="1532" data-src="https://freight.cargo.site/t/original/i/b604ddc494071e9f7035c9a28422a991fd05d2e06d86bd091ccd7bdc5e2d5ee9/BWR_Sketchbook_MockUp_2.jpg" data-mid="220552625" border="0" src="https://freight.cargo.site/w/1000/i/b604ddc494071e9f7035c9a28422a991fd05d2e06d86bd091ccd7bdc5e2d5ee9/BWR_Sketchbook_MockUp_2.jpg" /> Digital Comps <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/51781c288e3fe5d66176566510efa4908d602845163909a58a92c427e04a1fff/MolendaFreddie_BWR_Sketches_Revisions.png" data-mid="220552626" border="0" src="https://freight.cargo.site/w/1000/i/51781c288e3fe5d66176566510efa4908d602845163909a58a92c427e04a1fff/MolendaFreddie_BWR_Sketches_Revisions.png" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/4679031fc63bd7f0164db014e2c0c46bd532f2d2ce918c9fa9189bccb82e7734/MolendaFreddie_BWR_Sketches_Revisions2.png" data-mid="220552627" border="0" src="https://freight.cargo.site/w/1000/i/4679031fc63bd7f0164db014e2c0c46bd532f2d2ce918c9fa9189bccb82e7734/MolendaFreddie_BWR_Sketches_Revisions2.png" /> Revisions <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f59798e31632df8e13217e6995f3fd73dccdef208de334f6bc02011bcc7871d3/MolendaFreddie_BWR_Sketches_Revisions3.png" data-mid="220552628" border="0" src="https://freight.cargo.site/w/1000/i/f59798e31632df8e13217e6995f3fd73dccdef208de334f6bc02011bcc7871d3/MolendaFreddie_BWR_Sketches_Revisions3.png" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/385d84d96d480eb74f964dff1c9d21102965858977893debb71d5279f364eb0e/MolendaFreddie_BWR_Sketches_Revisions4.png" data-mid="220552629" border="0" src="https://freight.cargo.site/w/1000/i/385d84d96d480eb74f964dff1c9d21102965858977893debb71d5279f364eb0e/MolendaFreddie_BWR_Sketches_Revisions4.png" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/0fe24ff3a89e8ca4ea681c303784bd3c6a2f766da50da8e6ce28b6174a6ae1b1/MolendaFreddie_BWR_Sketches_Revisions5.png" data-mid="220552630" border="0" src="https://freight.cargo.site/w/1000/i/0fe24ff3a89e8ca4ea681c303784bd3c6a2f766da50da8e6ce28b6174a6ae1b1/MolendaFreddie_BWR_Sketches_Revisions5.png" /> https://freddiemolenda.com/Your-blood-is-made-of-Tannic-Acid Tue, 18 Mar 2025 01:50:02 +0000 Freddie Molenda https://freddiemolenda.com/Your-blood-is-made-of-Tannic-Acid Your blood is made of Tannic Acid Personal Project My mother told me that my blood is made from tannic acid. Tannic acid is found in many trees, particularly in the bark of redwood trees. It keeps them protected from bugs, fungi, and, most importantly, fire.&nbsp;We are all born from this Earth and belong in it. Your blood is made from Tannic Acid is a series of seven digital photo collages depicting myself, my sister, and the woods interwoven as one. Without the pressure of performance and other people, the woods feel like peace and the soil feels like home. Photography / Collage / Illustration<img width="3468" height="2604" width_o="3468" height_o="2604" data-src="https://freight.cargo.site/t/original/i/5b171de0e9a20434ca96097162772e0979cb9f8b8a3091b18da0bfc0a7114edf/MolendaF_GD329_MT_Final_Installation_pic_edited.png" data-mid="228406062" border="0" src="https://freight.cargo.site/w/1000/i/5b171de0e9a20434ca96097162772e0979cb9f8b8a3091b18da0bfc0a7114edf/MolendaF_GD329_MT_Final_Installation_pic_edited.png" />Each image is 19in x13in on photo luster paper and arranged in three rows to create one radial composition of 59in x 39in. Soil from our childhood home lies beneath the images. <img width="4136" height="2757" width_o="4136" height_o="2757" data-src="https://freight.cargo.site/t/original/i/caafd78e8821ff8cf0682cd90264ee29655516dd475c0a2cd789abf1d08a4b60/PXL_20231211_204017492_2.jpg" data-mid="228662397" border="0" src="https://freight.cargo.site/w/1000/i/caafd78e8821ff8cf0682cd90264ee29655516dd475c0a2cd789abf1d08a4b60/PXL_20231211_204017492_2.jpg" />This layering of imagery and textures allowed a merging of our identities with each other and with nature. I experimented with illustrative lines on some of the images to further emphasize this idea of connection flowing through identities. <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/8d6aba3e02c8e306c14a6496f65548f894259a096d57f3ca4670802215fe6294/Tree-Faces.jpg" data-mid="228663555" border="0" src="https://freight.cargo.site/w/1000/i/8d6aba3e02c8e306c14a6496f65548f894259a096d57f3ca4670802215fe6294/Tree-Faces.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/06e83132c186877fb9834ed98c04b4b70048e8f956fad85fa68cddb10fca9f9f/Leaf-Hands.jpg" data-mid="228663553" border="0" src="https://freight.cargo.site/w/1000/i/06e83132c186877fb9834ed98c04b4b70048e8f956fad85fa68cddb10fca9f9f/Leaf-Hands.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/8b91be91735dcc64ed8beaf751b4e53b8a0d0fc51c6fd618d8ffdfad55dc9abf/Face-in-Branches-with-lines.jpg" data-mid="228663565" border="0" src="https://freight.cargo.site/w/1000/i/8b91be91735dcc64ed8beaf751b4e53b8a0d0fc51c6fd618d8ffdfad55dc9abf/Face-in-Branches-with-lines.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/404516aa5e88d24ae463b2b85f61b2e2e9434f6489b7cb434e45f25aa509f1e3/Ferns-Faces-with-lines.jpg" data-mid="228663593" border="0" src="https://freight.cargo.site/w/1000/i/404516aa5e88d24ae463b2b85f61b2e2e9434f6489b7cb434e45f25aa509f1e3/Ferns-Faces-with-lines.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/ffa0c82e85303517801523d6aa8f3ac2b4d0fce66eac4d49c6c9469c1eae536e/Combined-Eyes-2-with-lines.jpg" data-mid="228663563" border="0" src="https://freight.cargo.site/w/1000/i/ffa0c82e85303517801523d6aa8f3ac2b4d0fce66eac4d49c6c9469c1eae536e/Combined-Eyes-2-with-lines.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/f95d7a66b3e34ec166a495fbaa148d4aa2930f4906060d2be3abe3d242aedbdb/Combine-Side.jpg" data-mid="228663561" border="0" src="https://freight.cargo.site/w/1000/i/f95d7a66b3e34ec166a495fbaa148d4aa2930f4906060d2be3abe3d242aedbdb/Combine-Side.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/72f70eef58d2c8f75b4a92856202aa5de031ef20da567eb8dd86a3131b9c7982/Freddie-Leaves-Hair-with-lines.jpg" data-mid="228663597" border="0" src="https://freight.cargo.site/w/1000/i/72f70eef58d2c8f75b4a92856202aa5de031ef20da567eb8dd86a3131b9c7982/Freddie-Leaves-Hair-with-lines.jpg" /> https://freddiemolenda.com/In-the-Grove-Vinyl-Design-1 Wed, 30 Oct 2024 00:04:41 +0000 Freddie Molenda https://freddiemolenda.com/In-the-Grove-Vinyl-Design-1 In the Grove Vinyl Design Concept This vinyl design was created for a fictional tour experience, In the Grove, that features a collaboration between Hozier and Florence and the Machine. The overall concept for this vinyl revolves around being encompassed in a whimsical, gothic forest. It includes a stained glass pattern to tie in both artists’ religious undertones in their music. The yellow gold type is to allude to manuscript gold leaves. Both artists have key themes of nature, which are represented through the branches. The vinyl itself would be transparent with the same stained glass pattern. Packaging Design <img width="2148" height="1700" width_o="2148" height_o="1700" data-src="https://freight.cargo.site/t/original/i/94718654b0042bdabe8564fa93c8c58369e0624b7ccadb3eb33e1573f64c2b93/MolendaF_Vinyl_Design.jpg" data-mid="220552724" border="0" src="https://freight.cargo.site/w/1000/i/94718654b0042bdabe8564fa93c8c58369e0624b7ccadb3eb33e1573f64c2b93/MolendaF_Vinyl_Design.jpg" /> https://freddiemolenda.com/Tableau-Magazine Wed, 30 Oct 2024 00:03:07 +0000 Freddie Molenda https://freddiemolenda.com/Tableau-Magazine Tableau Magazine KTM Agency Tableau is KTM Agency's quarterly publication. This Orange County-based marketing team curates an excellent magazine highlighting the local community and details the best food, services, art, non-profits, charities, small shops, and more. I designed the layout for their Fall 2024 issue and their Summer 2024 issue. Layout Design / Editorial Design / Brand Consistency Fall 2024 Issue The full Fall 2024 issue can be found here. <img width="2250" height="1500" width_o="2250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4261b52225fe919f15321c93ebf6c2efe517db8741174c577beada49856e1d7b/Tableau_Fall2024_Mockup_Ipad_UPDATE.png" data-mid="228636636" border="0" src="https://freight.cargo.site/w/1000/i/4261b52225fe919f15321c93ebf6c2efe517db8741174c577beada49856e1d7b/Tableau_Fall2024_Mockup_Ipad_UPDATE.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/07c7c39563e83fb2295b838b3ef52616d64424d124246cca36f75db209d68540/Tableau_Fall2024_Mockup_Cover_1.png" data-mid="220552542" border="0" src="https://freight.cargo.site/w/1000/i/07c7c39563e83fb2295b838b3ef52616d64424d124246cca36f75db209d68540/Tableau_Fall2024_Mockup_Cover_1.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1c54e098c2c6ce304dd6c6e19ae2db4fbeb02b02b8595be3eb44ffd08d76d049/Tableau_Fall2024_Mockup_Spreads_1.png" data-mid="220552543" border="0" src="https://freight.cargo.site/w/1000/i/1c54e098c2c6ce304dd6c6e19ae2db4fbeb02b02b8595be3eb44ffd08d76d049/Tableau_Fall2024_Mockup_Spreads_1.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d27d909387b031ac8045174a34283000b9c1517d727c76d576278e68740e480c/Tableau_Fall2024_Mockup_Spreads_2.png" data-mid="220552544" border="0" src="https://freight.cargo.site/w/1000/i/d27d909387b031ac8045174a34283000b9c1517d727c76d576278e68740e480c/Tableau_Fall2024_Mockup_Spreads_2.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f15cd7c14eed3ebc8c2027b2d1c95c2e93811ed319046b4cce0608138779a25e/Tableau_Fall2024_Mockup_Spreads_3.png" data-mid="220552545" border="0" src="https://freight.cargo.site/w/1000/i/f15cd7c14eed3ebc8c2027b2d1c95c2e93811ed319046b4cce0608138779a25e/Tableau_Fall2024_Mockup_Spreads_3.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4f5251eff10b5da2a8bde1a3cde95460a4356d3a256f5f3e3e2395aa2fc32ad5/Tableau_Fall2024_Mockup_Spreads_4.png" data-mid="220552546" border="0" src="https://freight.cargo.site/w/1000/i/4f5251eff10b5da2a8bde1a3cde95460a4356d3a256f5f3e3e2395aa2fc32ad5/Tableau_Fall2024_Mockup_Spreads_4.png" /> Summer 2024 Issue The full Summer 2024 issue can be found here. <img width="2250" height="1500" width_o="2250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/41b2a06ff2f23109663f0347a2acfd4f70f7d0392e8a660e8581d589e34baac3/Tableau_Summer2024_Mockup_Ipad_UPDATE.png" data-mid="228636654" border="0" src="https://freight.cargo.site/w/1000/i/41b2a06ff2f23109663f0347a2acfd4f70f7d0392e8a660e8581d589e34baac3/Tableau_Summer2024_Mockup_Ipad_UPDATE.png" /><img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f19db4616480f62b45659adc059e9e0987eb0640ee13eeaea71de943769d506c/Tableau_Sum2024_Mockup_Cover_1.png" data-mid="220552534" border="0" src="https://freight.cargo.site/w/1000/i/f19db4616480f62b45659adc059e9e0987eb0640ee13eeaea71de943769d506c/Tableau_Sum2024_Mockup_Cover_1.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ca045a7b0e94664b9c416d88c11d2549a8996df6f174fde7cd9ea00e64b61153/Tableau_Sum2024_Mockup_Spreads_1.png" data-mid="220552535" border="0" src="https://freight.cargo.site/w/1000/i/ca045a7b0e94664b9c416d88c11d2549a8996df6f174fde7cd9ea00e64b61153/Tableau_Sum2024_Mockup_Spreads_1.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/afd0957f67e3ebaaf50c2d380f4072f1780ee209044b4753800a79d9231c4d23/Tableau_Sum2024_Mockup_Spreads_2.png" data-mid="220552536" border="0" src="https://freight.cargo.site/w/1000/i/afd0957f67e3ebaaf50c2d380f4072f1780ee209044b4753800a79d9231c4d23/Tableau_Sum2024_Mockup_Spreads_2.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ae1f7c2aa5f17e3142dd95ce266805f8cd0aad6d4b650d1215815b131109e8bf/Tableau_Sum2024_Mockup_Spreads_3.png" data-mid="220552537" border="0" src="https://freight.cargo.site/w/1000/i/ae1f7c2aa5f17e3142dd95ce266805f8cd0aad6d4b650d1215815b131109e8bf/Tableau_Sum2024_Mockup_Spreads_3.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/85f438d037766246b2450a82fd2dda1f499bfcb036af09f221e5da6bab4b978c/Tableau_Sum2024_Mockup_Spreads_4.png" data-mid="220552538" border="0" src="https://freight.cargo.site/w/1000/i/85f438d037766246b2450a82fd2dda1f499bfcb036af09f221e5da6bab4b978c/Tableau_Sum2024_Mockup_Spreads_4.png" /> https://freddiemolenda.com/Bard-Bakery-1 Wed, 30 Oct 2024 00:04:02 +0000 Freddie Molenda https://freddiemolenda.com/Bard-Bakery-1 Bard Bakery Concept This project was to develop a brand for a food truck, which included logo design and branding, menu design, merchandise design, and truck design. Bard Bakery is a medieval-inspired artisan bakery that specialises in bread, spreads, and mead. Like its namesake, Bard Bakery is witty, playful, and romantic. Logo Design / Branding / Digital Advertisements / Merchandise / Menu Design <img width="1195" height="788" width_o="1195" height_o="788" data-src="https://freight.cargo.site/t/original/i/7c7ea6ec7d229f49f7821beb81905d11801eaaf96c0e29a95eeff3482f2f05e1/MolendaF_GD400_P3_Logo_Final-04_2.png" data-mid="249757126" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/7c7ea6ec7d229f49f7821beb81905d11801eaaf96c0e29a95eeff3482f2f05e1/MolendaF_GD400_P3_Logo_Final-04_2.png" /> <img width="5250" height="3450" width_o="5250" height_o="3450" data-src="https://freight.cargo.site/t/original/i/85dc4cac6ccbef7649b8c8f2cb9cd82e615d8c33fa7756b50318607961864e55/MolendaF_Bard_Branding.jpg" data-mid="220552640" border="0" src="https://freight.cargo.site/w/1000/i/85dc4cac6ccbef7649b8c8f2cb9cd82e615d8c33fa7756b50318607961864e55/MolendaF_Bard_Branding.jpg" /> <img width="5250" height="3450" width_o="5250" height_o="3450" 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